Hi, I'm saira

Search Engine Optimization Specialist
Springfield Properties | Dubai | 2025 June - Present
At Springfield Properties, I was responsible for ensuring our website
ranked high, drove clicks, and generated leads. I managed everything from
competitor and keyword research to content creation, on-page SEO,
technical SEO, and backlink building, which grew website traffic from
5,200 to over 40,800 monthly visits. By analyzing competitors and
performing deep keyword research, I developed a content strategy that
was both engaging and SEO-driven. On the technical side, I managed site
errors, sitemaps, robots.txt file, and schema markups to improve
indexation.
To stay ahead of evolving search trends, I optimized content for AI
powered search (AEO and GEO) to ensure visibility in Google AI
Overviews, ChatGPT, Perplexity, and Claude, while also perfecting our
Google My Business profile for local reach. I utilized Ahrefs and SEMrush
for competitor mapping and keyword clustering, and Screaming Frog to
resolve crawlability issues. Finally, I monitored site health via Google
Search Console and leveraged GA4 to analyze user behavior and organic
conversions.

Search Engine Optimization Specialist
Kemo Digital Marketing Agency LLC | Dubai | Jan 2024 - May 2025
As an SEO Specialist at Kemo Digital Marketing, I worked on multiple in
house projects, including Kemo Digital Marketing’s business website, a
SaaS product, and a local delivery service.
Performed deep competitor and keyword analysis to build end-to-end
content strategies, coordinated with the writer to publish high-performing,
optimized content.
Conducted regular site audits using GSC, Ahrefs, Semrush, and
ScreamingFrog to resolve technical issues, monitor traffic, and provide
actionable management reporting.
Developed and executed backlink strategies to boost domain authority
across all projects.
Optimized Google Business Profiles for local search and leveraged
Elementor to enhance UX/UI and conversion rates for SaaS products.

Search Engine Optimization Manager
ZKV - Digital Marketing Agency | Multan | Nov 2020 - Nov 2023
As an SEO Manager at ZKV, I developed and executed effective SEO
strategies that significantly improved website rankings and visibility. I
conducted competitor analysis, performed keyword research, created
SEO-optimized content drafts, collaborated with writers, and published
content following best practices. I tracked performance using tools like
Google Analytics, Ahrefs, and SEMrush, stayed updated on algorithm
changes, and managed backlinks to secure top SERP positions. I also
demonstrated strong communication, project management, and
multitasking skills across multiple SEO projects.

Website Content Manager
Born Realist | Lahore (Remote)
As a remote worker for Born Realist, I served as a Website Content
Publisher & Manager. My responsibilities included selecting potential
keywords for multiple blog websites, drafting and assigning content to the
team of writers, scrutinizing the quality of the blog posts, and publishing
them on the website(s) while adhering to the best SEO practices. The
primary objective was to optimize for ranking and generate traffic from
Google

Content & Copywriter
ShoutifyMe | Multan
At ShoutifyMe, I excelled in the role of an SEO Content Writer and
Copywriter. I demonstrated proficiency in crafting diverse content across
various industries, including Health, Lifestyle, Entertainment, and Travel.
As a dedicated copywriter, I contributed to the success of different CBD
brands by not only securing Google rankings but also driving tangible sales
through strategically crafted copy. My experience encompasses the
dynamic intersection of creative content and SEO optimization, ensuring a
harmonious blend that elevates online visibility and delivers measurable
results for clients.

SEO Website Content & Copywriter
Fiverr & Upwork | Freelance
As a freelance website content writer, I specialize in crafting engaging and
compelling content tailored to meet the unique needs of clients. With a
keen understanding of SEO principles, I skillfully incorporate relevant
keywords to enhance online visibility and drive organic traffic. My
versatility allows me to create diverse content types, including blog posts,
articles, and web copy, ensuring a cohesive and impactful online presence
for businesses. Leveraging effective research skills, I adeptly delve into
various topics to provide informative and valuable content. Diligent in
meeting deadlines and client specifications, I strive to deliver high-quality
content that resonates with target audiences and contributes to the
overall success of digital marketing strategies