Purusharth Singh

Purusharth Singh is an AI SEO Specialist with 13+ years of experience driving organic growth for large-scale publishers and enterprise websites. He specializes in Technical SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), News SEO, and AI search visibility across Google AI Overviews, ChatGPT, Perplexity, Claude, and emerging LLM platforms. Currently leading SEO initiatives for one of India's largest news publishers, he has managed 80+ cross-functional SEO projects, optimized websites generating over 50 million monthly organic sessions, and built scalable AI-assisted SEO workflows that significantly improve efficiency and search performance. His expertise spans entity-based SEO, knowledge graph optimization, structured data implementation, Core Web Vitals, JavaScript SEO, crawl budget management, and large-scale content architecture. What sets Purusharth apart is his ability to bridge traditional SEO with the future of AI-powered search. He combines deep technical expertise with automation, prompt engineering, and LLM optimization strategies to help brands increase visibility not only in search engines but also across answer engines and AI-generated discovery platforms. His proven track record in News SEO, Google Discover, entity authority building, and AI-driven content systems makes him uniquely positioned to lead SEO transformation in the evolving search landscape.