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Iqra Tabassam

Iqra Tabassam

Paid Ads Specialist
Dina, Pakistan Member since 2026 Digital Marketing www.zelviq.com.au
3–5 years Digital Marketing
$40/hr
About Iqra

Results-driven Google Ads & Meta Ads Specialist with 3+ years of experience (2023–2026) managing lead generation and eCommerce accounts at scale. Strong expertise in Search, Shopping, Performance Max, Demand Gen, and Meta Lead campaigns, supported by Google Merchant Center, GA4, GTM, GSC, GMB, and advanced reporting via Looker Studio & Whatagraph. Proven track record of scaling conversions, improving lead quality, reducing CPA, and driving profitable ROAS across healthcare, automotive, real estate, education, and eCommerce industries.

Skills & Expertise
Google Ads (Search Display Performance Max Lead GenerationCall Ads Demand Gem) Meta Ads (Lead Ads Traffic Engagement Retargeting) Google Merchant Center Setup & Management Campaign Strategy Budget Planning & Optimization Google Analytics 4 (GA4) Setup & Reporting Google Tag Manager (GTM) & Event Tracking Google My Business (GMB) Optimization Google Search Console (GSC) Analysis Retargeting & Remarketing Strategies Ad Copywriting & Creative Strategy Client Communication & Account Handling Google Ads Manager Meta Ads Manager Google Merchant Center Google My Business (GMB) Google Search Console (GSC) Google Analytics 4 (GA4) Google Tag Manager (GTM) Looker Studio Whatagraph Asana (Task & Project Management) Facebook Event Setup Tool Slack (Client Communication) Data-Driven Decision Making Strategic Thinking Problem-Solving Mindset Strong Communication Team Collaboration Analytical & Detail-Oriented
Portfolio
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