About Iqra
Results-driven Google Ads & Meta Ads Specialist with 3+ years of experience (2023–2026) managing lead generation and eCommerce accounts at scale. Strong expertise in Search, Shopping, Performance Max, Demand Gen, and Meta Lead campaigns, supported by Google Merchant Center, GA4, GTM, GSC, GMB, and advanced reporting via Looker Studio & Whatagraph. Proven track record of scaling conversions, improving lead quality, reducing CPA, and driving profitable ROAS across healthcare, automotive, real estate, education, and eCommerce industries.
Skills & Expertise
Google Ads (Search Display Performance Max Lead GenerationCall Ads Demand Gem)
Meta Ads (Lead Ads Traffic Engagement Retargeting)
Google Merchant Center Setup & Management
Campaign Strategy Budget Planning & Optimization
Google Analytics 4 (GA4) Setup & Reporting
Google Tag Manager (GTM) & Event Tracking
Google My Business (GMB) Optimization
Google Search Console (GSC) Analysis
Retargeting & Remarketing Strategies
Ad Copywriting & Creative Strategy
Client Communication & Account Handling
Google Ads Manager
Meta Ads Manager
Google Merchant Center
Google My Business (GMB)
Google Search Console (GSC)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio
Whatagraph
Asana (Task & Project Management)
Facebook Event Setup Tool
Slack (Client Communication)
Data-Driven Decision Making
Strategic Thinking
Problem-Solving Mindset
Strong Communication
Team Collaboration
Analytical & Detail-Oriented
Portfolio
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